Every customer who orders from you is prompted to review each dish. We use a dish-based review system:
Your overall star rating reflects an average of your last 250 dish ratings (see below).
Your star rating will appear when you have received 10 reviews.
You can see your ratings in the ‘My Ratings’ section of your Shef Dashboard.
Your overall star rating reflects an average of your last 250 dish ratings. This helps ensure that your ratings reflect the quality of your food, and that other issues unrelated to your food are not being factored into your overall rating. We expect you to receive more ratings from customers using this simplified review system, which means your rating will update frequently. Star ratings are calculated using the formula: Multiply 5 by your positive rating percentage (expressed as a decimal). For example, if 87% of your ratings are positive, the calculation is 5 × 0.87 = 4.35 stars. Only dishes with explicit ratings are included in the calculation, while unrated dishes are excluded. Additionally, your star rating reflects a rolling average, so it can fluctuate based on the ratings of new dishes compared to the ones they replace. For instance, if a new positive rating replaces an older negative one, your average may increase, whereas a new neutral or negative rating replacing an older positive one may decrease. Even non-negative reviews (e.g., neutral ratings) can lower your overall rating because they reduce the percentage of positive ratings.
Strategies to Improve Your Ratings
Encourage Positive Reviews: Politely ask satisfied customers to leave reviews.
Focus on Quality: Ensure your dishes meet customer expectations in taste, presentation, portion accuracy, and packaging.
Address Feedback: Use negative reviews to identify areas for improvement and make targeted changes.
Refine Your Menu: Update recipes and descriptions to better align with customer preferences.
Frequently Asked Questions
What positive review percentage is needed for a 4.9-star rating? A 4.9-star rating corresponds to approximately 98% positive reviews across your last 250 dish ratings.
Why didn’t my star rating change after receiving positive reviews? Because your star rating is an average of your last 250 dish ratings, a few additional positive reviews may not immediately impact the overall average.
How is a mixed rating calculated? For an order with mixed ratings, the overall percentage is calculated by summing the individual dish ratings and dividing by the total number of dishes. For example, if three dishes are rated 100%, two are rated 50%, and one is rated 0%, the average is 67%.